The Course

The course is Entrepreneurship and New Venture Creation delivered to Masters of Business Administration (MBA) students at the Melbourne Business School.

The Lecturer

The course is taught by Associate Professor David Austin, himself an entrepreneur, who offers the students a blend of theoretical knowledge and substantial entrepreneurial experience.  David is bright, energetic and I suspect will not be slow in stretching the students!

When not teaching MBA students, David teaches Entrepreneurship to post graduate Engineering students at the University of Melbourne, and provides guidance to organisations through his consulting practice.

The Aim

I suspect the real aim of the course may be to enable students to discover whether they are, to be blunt, any good!

The stated aim of the course however is to provide Melbourne Business School MBA students with both the theoretical frameworks and models that describe entrepreneurship AND an experience of creating a business venture on the basis of a problem (or opportunity) identified by the students.

The course is taught weekly over a 12 week period during which time students will experience something of the pressures, demands, uncertainly, decision making, interpersonal challenges and personal challenges confronted by entrepreneurs in the ‘real world’.

The Reading

If you are wondering about what the students are reading, here is a subset of the prescribed texts.  In addition to these, David directs the students to a plethora of video content, articles and journals…

  • Timmons J & Spinelli S,  New Venture Creation; Entrepreneurship in the 21st Century, 8th Edition 2009, McGraw-Hill Irwin, NY  (An excellent introduction into Entrepreneurship)
  • Steve Blank and Bob Dorf. The Startup Owner’s Manual 2012. K&S Ranch Publishing. ISBN 13: 978-0-9849993-0-9
  • Osterwalder & Pigneur. Business Model Generation. 2010. Wiley Press. ISBN 978-0470-87641-1
  • Eric Ries. The Lean Startup 2011. Crown. ISBN 978-0-307-88789-4
  • Tony Hsieh. Delivering Happiness. 2010, Business Plus. ISBN 978 0 446 563048
  • Guy Kawasaki, The Art of the Start. 2004. Portfolio press and Penguin.  ISBN 1 591840562
  • Rachel Bridge, My Big Idea, How 30 Successful Entrepreneurs Reveal How They Found Inspiration 2010, Sunday Times Publications, ISBN 978 0 7494 6053 2
  • John Elkington, Pamela Hartigan. The Power of Unreasonable People. 2008. Harvard  Business Press. ISBN 13. 9781422104064

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